Purchases.
Stand on the street in a foreign country and check out the billboards. Yes the big names are recognised, local ones not. Stand in a supermarket and check the shelves. Same effect.
Which washing powder, what toothpaste, toilet paper, tissues, cosmetics, food? Are global brands the best, just because they are the easiest? Maybe.
Foreigners in a foreign land, living a foreign language need to be informed. Furniture, telecommunications, new car; just some of the many requirements when setting up a new base.